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Just watched the keynote speech for the new iPhones. I'm not a fan of iOS and don't feel like getting locked into the apple economy when I already have plenty tied in with google and android already.
The new cameras in the iPhones look interesting though. New sensors with hardware noise reduction in the imaging processor on their new SoC. What I was in two minds about was the "studio lighting" options they have added, it looks cool, but it is quite obviously just an evolution of filter technology tied to the facial recognition software. It is touted in a way that will make those who don't know think they are getting different lighting setups in their shots when they're not. No doubt the effects will look good to a degree, but it's just another way of faking things in photography being made easier.
The new cameras in the iPhones look interesting though. New sensors with hardware noise reduction in the imaging processor on their new SoC. What I was in two minds about was the "studio lighting" options they have added, it looks cool, but it is quite obviously just an evolution of filter technology tied to the facial recognition software. It is touted in a way that will make those who don't know think they are getting different lighting setups in their shots when they're not. No doubt the effects will look good to a degree, but it's just another way of faking things in photography being made easier.