I think camera companies are running a significant risk to turnover by continually ramping up the price of their cameras and lenses, the new body price inflation rate of such as the Canon 5D series and Nikon D800 series has been breathtaking. In the last few years, the most I've ever spent on a camera body is £999. The next highest figure is £499 for my EM1. Higher and higher prices will mean more and more potential buyers falling by the wayside and sticking with whatever they already have. The actual change in image quality isn't really significant enough to be expending four figure sums. Some of the farkles might be nice to have, but generally I can't image I would ever need to blaze away at 20 fps or need sensor shift 80mp files of still subjects all that often, if ever. The biggest limitation for my photography isn't the equipment at all, it's the operator, that'll be me then. Phone manufacturers are also discovering that they don't sell too many £1000 phones either. In the medium term, camera companies that try to emulate and charge like niche market suppliers, such as Rolex, will end up as potentially profitable but very small companies indeed.