It's an uncertain time for retailers. Stock just sitting there, doesn't pay the bills. Flash sales for certain items, helps stimulate interest and traffic, and hopefully sales. Losing a few quid on some stuff, but hopefully selling other stuff as well, so that a turnover is maintained. Z6 + 4-70 + FTZ kits have sold as low as about £1900 or so, from proper bricks and mortar UK retailers. I haven't seen any prices below this, other than grey importers. I doubt prices will go much below this, until Nikon introduce more Z cams. Which probably isn't going to be for a while yet, now. So, under £2000 for the kit, is a good price, and if you see it for around that, then go for it.