Some of the time it's for the advertised kind of situations -- when I want a longer exposure than I can hand hold, and use it to take advantage of a convenient railing etc..Some of the time it lets me do a selfie with a friend or group of friends. Sometimes I use it to position an off camera flashgun or light panel. Sometime I use it to steady a monopod for taking a tripod length exposure. If I wrap one leg round the monopod I can use the other legs to grab something or as two little feet to prop the monopod stably against a tree or wall. It's not my most used camera or flash support. It comes third to my favourite monopod and tripod.