i doubt any modern SD card is slower than the rate at which camera's empty their buffers. i think this is just hype created by the card manufacturers
It depends on the camera, and the type of shooting you do. :shrug:
As pixels increase, file sizes increase, and whereas an entry level DSLR may do 1.5 - 3.5 frames per second continuous shooting, high end cameras may do 5-10 frames a second. Add shooting in RAW or even RAW + Jpeg to that, and the speed of the memory card can make huge difference. It is not hype.
I couldn't find any specific info on the Canon 550D, the normally thorough DPReview didn't go into trying different memory cards during their
550D review.
Rob Galbraith has done test on camera/memory card combinations but has only done the
450D. You can see from that though how memory card speeds can vary.
I found a quite good video
here of a chap comparing the bog standard Sandisk card and a Sandisk Extreme card. The speed difference is obvious. He said Canon recommend Class 6 cards in the manual, so that would be the minimum if performance is what you are after. Whether the camera can take advantage of faster cards is another thing. :shrug:
Obviously if you're a Landscape photographer who takes a pic every few minutes then the card speed makes no difference during capture. It could make a difference when transferring to the computer, but whether that is a reason to buy a faster card in that situation is up to the individuals wallet.
