Ferj,
As an accountant I know a bit about this area, although I am no longer based in the UK.
It is quite normal to apply for a grant for equipment (ie the fixed assets) to be used in a business, so in principal I see nothing wrong with you making an application for a grant for new camera equipment. By the way, grants are not just there to help you create new jobs, they are also there to help you create a job for yourself! So good luck with your application
.
It is also normal that business grants do not cover the VAT aspect of a purchase. This is logical since the majority of business who are VAT registered can claim the VAT back.
As was pointed about above, you should think carefully about becoming VAT registered. This may not be the right thing for you to do at this stage, so you should speak to your accountant about this and get professional advice based on your forecast financials and your personal situation. By the way, even if you are not currently VAT registered, you can claim VAT back at a later stage. You can in fact claim VAT back that was paid over the previous 4 years before you become VAT registered. This means that if you become VAT registered only in 4 years time, you can claim the VAT back on all relevant purchases over the previous 4 years! You must however keep proper accounting records and also evidence of VAT paid so keep your VAT invoices.
You mention that grey import businesses are
not for you and that you want to do things properly with your new venture. This is good to hear, or read. It will serve you and your business better in the long term with an ethical mindset in business. Time has shown again and again that it is those who are honest in business tend to last longer in business than those who are not. Nobody should be comfortable doing business with a company or person who is bending or breaking the law in some way, such as fiddling their taxes, or selling dodgy goods and services. I am however a little concerned about your 'adviser' suggesting that you obtain your equipment from a dealer who does not charge VAT (unless they mean one who is not legitimately VAT registered). I hope they are not qualified accountants ! You might also want to think about guarantees, warranties and after sales service that you get when purchasing your new equipment from a legitimate photographic dealer. Don't forget, business is not just all about transactions, it is also about relationships, so forming a business relationship with a legitimate photographic dealer near where you are based could be of great benefit to you in many ways in the future.
I wish you well with your new photographic venture.