In some ways they were also architects of their own destruction with some of their policies.
I know someone who went in and bought a Nikon fit lens as a gift, they were made aware of their mistake over lunch (everyone knows that the best photographers use Canon
) and tried to get it exchanged for a Canon fit later the same day.
Not only did the staff refuse to do the exchange of the still sealed Nikon mount lens, they also treated the buyer with amusement, to the extent she said she hadn't felt as patronised in that manner in any other shop, they stuck to the SoGA line as company policy without compromise.
Do you think she would ever buy something from Jacobs again?
At least Jessops have a fairly relaxed return policy in their favour.