I do not recall hearing of/reading about this company......
However, it seems to have been trading since 2017 and the single owner/director was 20 years old at the time of registration and if I am reading the micro accounts correctly it has minimal assets and has traded at a loss every year.
Personally I would not buy from them, if I were to buy 'Grey' I would use HDEW !
So the usual 'rule' applies ~ caveat emptor.
PS I note 'they' say they buy from EU authorised sources and are not Grey Importers................I take it from the price you say above that it is competitive against the likes of WEX etc??? My opinion is still beware. Afteral, Nikon is the same as any other maker...........i.e. unlikely to allow a reseller to uncut (too highly?) their other resellers
PPS how come a one person company has stock when the likes of WEX etc are stating awaiting stock?