If you're watching your film in the evening, it will only be 14 minutes longer due to adverts since they're limited to 8 minutes per hour in the evening.
(The maximum during the day is 12 minutes per hour.)
viv1969 introduced these constraints and I did invite her to check
So I sat down to watch 3rd test highlights on Channel 5 tonight. I usually 'time-shift' commercial programs due to the over-powering adverts but sport I like to avoid the result and watch it live.
During the 1 hour coverage there were 3 advert breaks which I clocked with a small kitchen timer.
Yep, 11 mins 21 secs of adverts. This did not include Ch5's own promotions (upcoming programs etc) and did not include the annoying 'competition' included in every program.
So we probably got less than 45 mins of actual cricket or cricket talk.
Now this seems to drive a horse & cart through the Ofcom regulations, here is a brief synopsis
“ On the commercial channels, the amount of airtime allowed by the UK broadcasting regulator Ofcom for advertising is an overall average of
7 minutes per hour,
with limits of
12 minutes for any particular clock hour (
8 minutes per hour between 6pm and 11pm) "
I guess the devil is in the detail here "
overall average of 7 minutes per hour " ?
That looks like the get out clause,
" Oh yes sir we may have overrun the Ofcom regulations during Ch5's cricket coverage but this was balanced by the 6 minutes per hour of advertising between 1.45am and 5.45pm "
Flippant I maybe but these Ofcom regulations are likely unenforced and unsubstantiated (much like most of the claims made within said adverts)
I seems like a vicious circle to me, adverts persuade viewers to 'go elsewhere' advertising revenue is linked to viewing figures ergo more/longer adverts ?
I will now probably get the succinct advice FFS use the off button and I thank you in advance.