The latest iPhone ad

I don't know why, but the latest iPhone ad irritates me.

"Once you've been to the moon, where do you go next?" They make it sound like they built a rocket and went to the moon, rather than have phones be taken by astronauts who took pictures with a phone as they went past the moon.

"And our first variable aperture for better low-light photography..." Won't changing the aperture reduce light? They make it sound like the variable aperture somehow gets you more light. Yet the reality is the iPhone 17 Pro had a camera with a f1.8 lens, and the iPhone 18 Pro has a camera with a f1.5 widest aperture, so f0.3 wider. Yes, it is technically wider, but not because of the aperture.

"and creative control" I'll give them that one, to some degree, with a lens that can change from f1.5>f4 on a small sensor.

I think the point of the variable aperture is you can change the DoF in all shooting modes when you take the shot, rather than just settling for what you’re given in the normal preset. I know you can modify the DoF in portrait mode but that doesn’t seem to apply to all the shooting modes in previous models. Whether all or many iPhone users understand that is a different matter of course, but I suppose Apple have to push the new features to get people interested in buying the latest model somehow. The 18 has a couple of other enhancements, like a faster processor, but otherwise it doesn’t seem to be that much different from the 17, so they have to focus ( ) on what’s new and “improved” I guess.

I’m actually in the market for a new iPhone but honestly I think I’d rather save a couple of hundred quid and just go for the 17. The 18 pro max isn’t even available for weeks anyway, bit surprised they didn’t have it ready for the launch date.

As for the ad being annoying (and full of misinformation) , I get that. The thing with ads is they have to make the product memorable one way or another, so it’s kind of worked in this case ….it’s got you thinking and talking about the new iPhone.

The I phone signal strength will be cr-p on the moon

The days of great advertising seem to be long gone.
I'm also in the market to get a new iPhone, to replace my 11Pro Max, so will probably go for an 18 Pro in due course. My 11 PM is 5=6.5 in. the 18P is 6.3 and the 18PM is 6.8. an I'm not paying an extra couple of hundred for 0.2 in bigger than I have. That's probably the only difference I'll notice in reality.

Have to say I am impressed with the 18 Pro and thats compared to the 16 Pro.

I just can't justify the price, I pay £10/month SIM Only and have a Xiaomi phone for about £250 so i reckon i am £20/month over 2 years.
My mate Stephen pays £55/month for his iphone and contract

Acquired my sons 17 pro.max a few weeks ago and very impressed with its capability’s . A hell of a difference from my old I.phone 12 just got to get into remembering to use it rather than leave it in my pocket