Airbrushing in adverts . . .

[Ian D J]

This'll get your dander up.

http://www.mydaily.co.uk/2011/07/27/loreal-lancome-airbrushed-adverts-banned-julia-roberts/?a_dgi=aolshare_facebook

Is it old hat stuff and something that will never go away, and that we don't really take that much notice of it?

Personally, if you're trying to sell a product and you want to really big it up, then it's inevitable that you will want to gloss it over as much as you think you can.

Still, this kind of thing does keep us photographers and artists in business.

 

[Musicman]

The specific issue that tripped L'Oréal up was that the ASA code requires them to submit evidence of the before/after versions of the image to the ASA when they are considering a complaint on this basis.

Christy Turlington and Julia Roberts had it stipulated in their contract with L'Oréal that the original, un-retouched images would not be released to any third party.

L'Oréal were consequently unable to comply with the ASA's submission requirements for the adjudication process and therefore lost by default, as the onus is upon advertisers to prove their claims when they are questioned.

As a result of this, the ruling does not indicate what level of retouching is or is not acceptable.