Basic lighting guide - help!

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hi all

The guys at my work want to set up a small in house “studio” (I use that term extremely loosely!) ... now I am into my photography but generally it’s landscape stuff so when it comes to lighting I’m not really the most experienced.

In terms of a basic set up for shooting diffeeent size and material products what would you recommend?
 
What will they be shooting, and what will the shots be used for?
 
What will they be shooting, and what will the shots be used for?

Really varies - which is what makes it hard - it could be a washing machine one second, a bbq the next, or a pc monitor after that.

Main use would be on the web but sometimes will be used for print.

I have managed to get an a7r 2 for the body
 
Hmm... Not really what we need to know, perhaps I wasn't clear enough.
It sounds like second hand stuff, if so then you basically just need to show what it looks like, warts and all, but if it's new then you need to show its beauty and special qualities.
These approaches are opposite and need different equipment and different techniques.
 
it could be a washing machine one second, a bbq the next, or a pc monitor

Will they all be this size? Might some be much bigger, or much smaller?

Avoiding brevity in your questions will get you to answers quicker ;)
 
And budget?

You wouldn’t be the first to have spent £2k on a camera and only have £200 left for the lighting when the opposite would have given much better results.
 
Budget I can negotiate. Let’s say 1k to start with. In terms of size it genuinely could be a hdmi cable all the way up to a fridge freezer or wardrobe.
 
Going back to the 'what will the shots be used for?' question, are these one use shots of a specific item (such as the Ebay sale of something second hand), or are they more catalogue shots for a wide range of items that you will sell lots of (EG Argos catalogue)?
 
Presuming you have enough space,

You’ve got a decent budget (ish), so it should be quite easy.

I’d go for 3 or 4 lights, 300Ws should be plenty, at least one decent boom stand (you might need to stretch your budget) a large softbox, a couple of stripboxes, a couple of std reflectors and a set of grids, a snoot and that’s it for the ‘hardware ‘

Add reflectors, black card, clamps, gels and bits of wire and tape and you’re golden for most eventualities.

Not including backgrounds/ tables etc.
 
Ring Lencarta and have them put together a kit for you from the above, double check the price at Essential and or Bessel.
 
We still don't have any real info about what you plan to do, nor do we know anything about the amount of space that you have available....
Assuming that you want to produce images that sell products, and that some of those products are shiny (you mentioned a washing machine) then you will need very large light sources for each visible reflective surface, and a washing machine photographed at a typical 3/4 angle will have 3 visible surfaces, front, one side and top. Highly skilled product photographers who have loads of space can use (or make) various large light sources, but the simplest answer is to get large softboxes. These come in various shapes and sizes, in a perfect world they will be at least 3x the size of the subject, and positioned very close, they then tend to get in the way of both the photographer and each other, so they need to be rectangular, for example this strip softbox, which although not the ideal shape for everything, would be a good compromise, so perhaps 3 or these http://www.lencarta.com/all-products/softboxes/30x140cm-stripbox-profold-folding-strip-softbox2 of perhaps 2 of them, plus one of these smaller square ones http://www.lencarta.com/all-products/softboxes/s-fit-85x85cm-redline-pro-chiaro-softbox.
Everything you need to know about photographing shiny subjects is covered in this tutorial, it's a very different subject but the principles are identical https://www.lencarta.com/studio-lighting-blog/controlling-specular-reflections/#.VjzW6ysl-hE and this one is also probably relevant https://www.lencarta.com/studio-lighting-blog/snookered/

For subjects that have a texture that needs to be shown, we avoid the soft lighting produced by softboxes and go for hard, directional lighting instead, this normally requires honeycombs (grids in Americanese) that allow light to be skimmed across surfaces. They come in various 'strengths' and I normally use the tight, 10 degree one the most. One of these is normally enough http://www.lencarta.com/all-product...-reflector-10-degree-universal-honeycomb-grid
Again, there are tutorials explaining this, this one is possibly the most useful https://www.lencarta.com/studio-lig...oduct-shot-how-and-why-i-did-it/#.VkC7gSsl-hE

Often though, we need to combine soft lighting and hard lighting, and regardless of the type of lighting, we always start with one light and then add other lights, reflectors, absorbers and what have you, if and when necessary - all is explained here https://www.lencarta.com/studio-lighting-blog/tutorial-building-up-the-light/#.VyC_pnqGN-s
and here https://www.lencarta.com/studio-lighting-blog/tutorial-building-up-the-light/#.VyC_pnqGN-s
and here https://www.lencarta.com/studio-lighting-blog/combining-lighting-techniques-part-2/#.UAB4WZH5-So

You'll see from these tutorials that a boom arm, which positions a light overhead, is indispensable. This offers the best value and is fine for almost everything http://www.lencarta.com/all-products/light-stands-boom-arms/studio-boom-arm-with-casters

You'll need flash heads too, I've left these until last because although they are essential, it's the modifiers mentioned about that are the most important, and (almost) any flash heads will do. You will definately need 3, maybe add a 4th later. The SmartFlash 4 is perfect for the job, there's no point in spending more money to get a higher spec that you will never need. Sorry about the quality of the photos, I didn't take them... http://www.lencarta.com/all-products/flash-heads/smartflash-300w-studio-flash-head
There is supposed to be a Lencarta kitbuilder on their website, but it seems to have gone missing, so best to give them a ring and ask them to price everything up, including the lighting stands that will also be needed - other suppliers are of course available, but I used to work with Lencarta and I like them.
 
Wow. What an amazing response. Thank you. The reason there isn’t much info is because there is no fixed budget or space etc. That’s the case I have to put forward :)
 
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