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What goes into launching a massive game like Call of Duty: Modern Warfare 3? What goes on behind the scenes? Who attends such an event? I was commissioned by Mediakinetic for the second year running to document the launch on Monday 8th November 2011 at Old Billingsgate Market in London. My brief was to capture the crew in action; the camera crews and celebrity interviews down on the floor, the director and producers at work, the production team mixing the audio and video from London, Paris and Berlin, and the streaming team providing the live feed to the internet.
Jason Bradbury was in attendance, of course, along with his co-presenter from the Gadget Show, Ortis Deley. Other VIPs included Danny Wallace who compered the evening, Katie Melua, Billy Murray, Billie and Samantha Faiers, Maria Fowler, Joey Barton, Ashley Cole, Tinie Tempah, Graeme Swann, Jessica Wright, some dude in a hoodie called Dynamo and another dude from CITV. Example headlined on the main stage followed by Chase & Status.
Much more on the blog
Jason Bradbury was in attendance, of course, along with his co-presenter from the Gadget Show, Ortis Deley. Other VIPs included Danny Wallace who compered the evening, Katie Melua, Billy Murray, Billie and Samantha Faiers, Maria Fowler, Joey Barton, Ashley Cole, Tinie Tempah, Graeme Swann, Jessica Wright, some dude in a hoodie called Dynamo and another dude from CITV. Example headlined on the main stage followed by Chase & Status.
Much more on the blog