They must be ordering in new stock at a higher price now, its amazing how much the prices are fluctuating at the moment. I was looking for a 50 inch LCD a fortnight ago, the LG model I was after was £799 and on the night I went to buy it, I checked the website to see if the order and collect price was cheaper and it had risen to £870 or so. I went up anyway and couldnt believe it had just risen by 70 plus quid and when I enquired why, I was told it was because the screens were all sold and they were waiting on another 200 at the end of the week and the supplier had hiked the prices. Damn this weak pound!