Canon's back room at the Olympics

That's one hell of a starting pistol... ;)
 
Wow what a stock room !!!

A kid in a candy store for definite
 
What an insight :)

It would be fair to say Canon are invested in the Olympics and for sure the more the viewing public see those white lenses the more get bought.....................afteral why use "product placement" if it has not got 'market value'!
 
At a guess, 99% of the viewing public don't know (or care) what a white lens or a red ring around one mean.
 
At a guess, 99% of the viewing public don't know (or care) what a white lens or a red ring around one mean.
Yeah but 1% of a few billion global viewers is well worth having and publicity like that cannot be bought.
 
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