Cash back....Free grip with OM-D...Why-O-Why...

[Dave in Wales]

Can't they just reduce the price of the camera, instead of us having to faff-around claiming for it.

And why not just supply the 'Free Grip' with the camera when you buy it.

Me no understand :shrug:

 

[hunnymonster]

It's to ensure that the retailers can't take the discounted wholesale price and not drop the retail price and take home a healthy extra profit. Also redemption rates are not 100% so there's a saving to be made there and they get your name and address for future activities.

 

[ernesto]

Agree, would think they are playing on the chance that a number of people won't bother with the claiming hassle (a lot of lazy people about!) and also the fact that the grip probably costs them about £10 to produce...

 

[MartynK]

I wondered about this too, but I read something on a US site suggesting that only about 30% - 40% of buyers actually claim the cash back. A lot of people reckoned the process was just too much of a hassle and couldn't be bothered. The UK experience might be different though.

 

[hunnymonster]

...also the fact that the grip probably costs them about £10 to produce...

Which if it was done through the retail channel - they'd be not only giving the retailers cheap grips (which the retailer could horde and sell after the promotion), but also the usual form is for the supplier to replace 100% of the retailer's "lost profit" (ie. compared to if they sold one) and a handling allowance (typically 3-5%).