I would think it's like the Canon £50CB deal I had with mine - you download a form from the interwebs, and send it either with the actual or a scan of your receipt for the kit. They send you a cheque for £50.
The info should be in the box, mine was when I got a D5000 in December.
You will need to scan or photocopy your receipt and the warranty card showing the serial number, send to Nikon and a cheque duly arrives.
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