It doesn't necessarily have to be so formal. Robson Photography, considering it's just... you, sounds a bit full on in my opinion. Think of something more out of the box maybe?
I know what you mean regarding choosing a name, I know using your own name is pretty common but I didn't want to go that route either.
I spent about 1 1/2 months jotting down various names, finding the majority were already being used. Choosing a name without a identical domain name wasn't a something I wanted either.
Still trying to think up designs for a logo so I think getting a pro to do it would be easier.
A couple of my colleagues set up their own company relatively recently (non photography related) and they used 'bald cactus', everytime someone asks them how they came up with the name they make up a different story. IMHO the trick is to keep it short, simple, easy to remember and unique, evidently a lot easier said than done!
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