1. taxboy

    taxboy

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    Not certain exactly where to post this so thought I chuck it in here (mods please move if you consider appropriate)

    I've just received an email from Andy Rouse promoting his latest book on tigers. The images look stunning BTW. I won't post a link to avoid accusations of spamming. However what I find interesting is that he has gone done the crowd funding route to publish.

    For photographers who want to see their name in print do you think we will see more of this or is this an alternative marketing approach to generate some interest by an established name
     
  2. Box Brownie

    Box Brownie

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    Sounds like even with his reputation and connections he cannot find a publisher........cynic that I am "why does he need to crowd fund.......?"
     
  3. petersmart

    petersmart

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    There's a lot of interest in crowdfunding for a large number of project with quite a lot of them raising a huge amount of money.

    Many can find they get far in excess of what they originally asked for.

    Indiegogo and Kickstarter are two of the most well known:

    https://www.indiegogo.com

    https://www.kickstarter.com

    But there are drawbacks in backing these ideas:

    https://www.inc.com/eric-markowitz/when-kickstarter-investors-want-their-money-back.html

    https://www.nytimes.com/2015/05/03/magazine/zpm-espresso-and-the-rage-of-the-jilted-crowdfunder.html

    A large number of them do succeed but as always "Caveat Emptor" - Buyer (or in this case, backer) Beware!
     
  4. viewfromthenorth

    viewfromthenorth

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    Interestingly I was talking to a photography book publisher today and he mentioned that he has used crowdfunding quite a bit recently to fund books. He publishes maybe 8 books a year (but gets about 5 submissions a week!!!) and some of those are crowdfunded as he doesn’t always know how big a following a photographer has. Given the outlay to print books, store and distribute them (plus the massive discounts demanded by Amazon), with no guarantee they will be sold, it’s no surprise that crowdfunding is used.
     
    taxboy likes this.
  5. petersmart

    petersmart

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    Just looked through your photos on your "View from the North" website - exceptionally good photos mirroring the decline of a whole range of industries - the power station cooling tower reminded me of when I was a child and I used to walk past some of these when visiting mt grandma.

    For some reason whenever I was at the base of them they always filled me with a sense of apprehension - perhaps because they were so incredibly huge with the water always streaming down inside.

    So kudos on your photographs.
     
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  6. viewfromthenorth

    viewfromthenorth

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    Thanks for visiting the site, glad you like the pictures! :) The cooling towers were strangely intimidating when close up, not helped by the layer of fog that covered the site and made for a really eerie atmosphere.

    If you like black and white, then please have a look at my other site www.mechanicallandscapes.com - some are mono versions of the ones on The View From The North, others are unique to that site!
     
  7. Pete B

    Pete B

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  8. taxboy

    taxboy

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    I did wonder what sort of sales you would need to break even for a hard cover print book. I guess crowd funding takes a degree of risk away in the sense that you at least have other people's money as capital and worst case scenario you know your maximum loss
     
    viewfromthenorth likes this.
  9. ianp5a

    ianp5a

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    Crowd funding is for when you are unsure of the market interest.

    If you were 100% sure. Sure enough to risk all your own money, or borrow it upfront, you wouldn't need to use crowdfunding.

    With crowdfunding, even if you don't reach your supporter target, you will have received valuable market information.
    Many people will show an interest in a project, but when it comes to putting down their money, they were not really that serious after all. This filters those out. So you get a clear picture of the demand.

    Other benefits include avoiding banks and their loan conditions. And reaching very niche markets. How niche are they really?
     
    Last edited: Sep 16, 2018 at 10:16 AM
  10. viewfromthenorth

    viewfromthenorth

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    I vaguely recall reading something a few years back that said photography books tend to have a typical run of 1000-2000, this being the economic batch size for offset printing at an affordable price (obviously there would be variables like number of pages, dimensions of book etc). Digital printing has reduced the price but isn’t of quite the same quality.
    For someone less well known then crowd funding to self publish your own book, or at least to present a case to a proper publisher, is a viable option.
     
    taxboy likes this.

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