The problem with on camera flash at long range is red eye, steel eye or any other funny eye reflections that can occur. In daylight, using flash just for fill, maybe there would be less of a problem than at night. However, the reach potential of the flash should not be underestimated, especially if only used for fill.
Here is a quick shot at a distance of around 15m at 400mm, 1/200, f/5.6, 200 ISO, FEC at 0 and no edits.
It was so dark that I could barely see the subject, much less know where to find an area of contrast upon which to focus, so a torch was used to aid focusing and then turned off. I don't know if the flash reached the limit of its power or if the white top suppressed the flash prematurely, but either way there is a pretty fair amount of light there to provide some fill in daylight, and this was at only 200 ISO. If more range was required then upping the ISO or using a Better Beamer are options. 400 ISO would give the same illumination at 20m and 800 ISO would stretch it to 30m.
Personally I have stopped using flash on animals because I don't have the tools or inclination to deal with any problems with the retina reflections. That's not to say it doesn't have its possibilities.
EDIT : I just re-shot, this time setting the flash to full power on manual. Still no Better beamer. Here is a shot at 200 ISO and one at 400 ISO....
No problem with reach/power there.