For your websites ~ A link exchange?

I did a course in SEO though business gateway and i think, if I remember correctly, links pages are now pretty much inefective. The way to do it now to maximise ranking is using hyperlinks from site copy. EG. you have a body of text and keywords, such as "wedding photography" would hyperlink to a wedding photographer. I think... I dont know I cant remember. Someone more SEO literate may explain better.


"SEO's take existing web copy and massage it to make the text and page structure "crawler friendly" so that those search engine spiders will recognize what a given page is 'about.' The goal is to gain top rankings in the search engines for competitive keyword phrases targeted by our clients."
 
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