I've photographed dozens of Olympic athletes over the years, either returning from Olympic success or in studio shoots, not once have I asked them to bite their medals.
It only takes one photographer in a crowd [1] to request this nauseatingly cliched shot, in the hope of getting something slightly different from every other 'athlete with medal' pic. However, sometimes the request itself may produce an interesting facial reaction from the athlete.
It's become so ingrained over the years that the athletes now do it under their own volition.
Cheers,
Tony
[1] A 'crowd' of photographers isn't strictly the correct collective noun, it is in fact a "whinge" of photographers!
Now, why do all amateur photographers tell people to say "cheeeeeeese"!
It is probably a lack of imagination, time constraint as it is not exactly a studio shoot, and getting the shot they think the public want and will sell to the media.
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