Google adwords landing page - comments please

Hodders

Hodders

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Ben
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I'm building a new page to receive the incoming clicks from my adwords campaign.

It has been suggested that it needs to have the following:

Call to action - in this case buy some vouchers or use the Mother's day offer.
Contact form - done using cforms within wordpress
Social media - Facebook/Twitter signup

Would you be good enough to have a look and let me have any comments - many thanks.

The page is here

Thanks.
 
I think you should make what the actual special offers are stand out a bit more from the other text - either by making the text larger or having them in a box type graphic.

I think on a landing page like this you need people to be able to see what the offer is the second they arrive without having to read too much.

Tom
 
I'm in the ecommerce business and spend a few thousand a month on Adwords, so I have a bit of experience with landing pages.

You landing page at the moment is bland and boring. You have 2-3 seconds to capture the visitors interest, so you need to really spice up the page with some neat graphics, but at the same time don't slow the page load time down to much and keep it clean and simple. Clutter will also distract the visitor from your call to action.

You need to get this right of AdWords can cost you a fortune for little or no return.
Try a couple of different Ads with different landing pages. See which performs the best, then try and better that.
 
Good points thanks - tried to jazz it up a bit ?

Does anybody have examples of what they feel are good examples ?

Elliot - any sites you can point me at....?
 
Ben
Eliots comments are to harsh an ecommerce site is entirely differant kettle of fish from your site you have great looking site as shop window for a photographer
add words you dont need for your type of work your business will more than likely be local not someone in america ect. advertise local establish back links to your site good work on your tags and key words for your pages will go a long way to S.E.O
 
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Ben - you've missed off a crucial part of the process... Where's the ad(s)? Your landing pages should satisfy the needs of the person who clicks on your ad. If you get the ad right and it's targeted at the right audience then you need to follow up and make your landing page give them what they hoped they were clicking through to.

People generally search for answers to questions. Your ad(s) should resonate with their question and your landing page should supply the answer.

There can be a lot involved in designing and managing an AdWords campaign, but done right it can really make a big difference to your bottom line. Just don't fall down the hole that many people dabbling in pay per click advertising do. The shotgun approach won't do your wallet any favours.

Think carefully from the perspective of the potential ad clicker and deliver what your ad(s) promise via your landing page. Don't forget to keep testing different variations of ads to keep improving their conversion ratio. Take time to study ads of competitors which you think work well and analyse why they work.

People buy benefits, not products. Sell benefits.
 
Why would a landing page such as this be better than just going to homepage?
 
cambsno said:
Why would a landing page such as this be better than just going to homepage?
Click to expand...

I think that they have to serve different purposes. The home page is a general "welcome" page that will be the landing page for most people coming as a result of flyers, word of mouth etc.

The landing page I am talking about above is specifically for people who click on an adwords link.
 
Although it might seem trivial, I would consider making the submit button a darker colour, i.e. make more prominent.

In terms of the question of why needed, you should have landing pages that closely match the keywords you are bidding on for AdWords.

If you need to create lots of landing pages for PPC that contain the same or similar content, ensure they are not indexed to avoid risking having your natural search results damaged.
 
Small point but I don't think it's necessary to say you are a "portrait photographer specialising in portrait...." I'd just say you are a "photographer specialising in portrait...." or better still I'd write it in 3rd person and put it at the bottom of the page along with the other small detail as the primary part is the offer (I'd highlight the location in this part even though it's in your personal part).

I'm guessing that Facebook and Twitter links are not the primary purpose for someone coming through to this page so they should not really take centre stage.

I'm finding the alignments a little off putting. Can you get the "Thank You For Visiting" aligned with the other centred parts?

So basically for me the design is good, the photo is catchy but I think it's just the order in which each section is stacked which could be tweaked.
 
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