Copied and pasted from the pdf, Danny. Message me your email address and I'll send you a copy if you like!
It was all to do with cutting out all the bluff and bullsh1t that's often (usually?) inherent in wedding photography, and above all avoiding either ourselves or the punters wasting each other's time. Plus that approach differentiated us enough for our brides to do all our advertising for us FOC
It worked very well for us, and the only reason I keep banging on about it is that perhaps it might just get somebody wondering about what they do themselves - and why they do it that way ...