How Short Will Production Runs Get

[CaptainPenguin]

I know that we see cameras being replaced very quickly as the latest new idea comes out but I was gobsmacked to read in AP this week of a new Ricoh compact coming out to replace its 5 month old predecessor.

 

[rsloman]

I guess they made enough money in those 5 months to justify the costs involved in releasing the newer model, or they felt the new model's features would pull in enough sales to achieve it.

 

[jerry12953]

I'm amazed at how many new models Olympus bring out. How do they do it?