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I have only been shooting two years this month. When I started out my goal was to be an extremely rounded photographer. I found that I really love to shoot street photography and the people are the trilling part.
I'm getting ask to shoot people all the time now but I am so critical of my photography that I do not want to take on a job until I am good at it. That is one reason for my post. To get some direction on how to study portrait photography. I have an idea, composition, lighting and posing but there is so much info out there I haven't figured out how or where to start.
When people ask you to shoot their portrait, it's generally because of the style you've already demonstrated - not the one you've decide you want to change it to.
Photographers generally have a very loose grip on reality when it comes to what the public want in a photograph. We beat ourselves up on sharpness and technique, and then get it our lack of self-worth reinforced by only talking to each other on forums like this.
The public know what they like, and they generally don't care about technique. Successful business is giving the customer what they want, if they already like what you do then don't make things difficult for yourself by denying them that and insisting on changing what you do to something else.
You're a junior member, so I guess you don't have a mortgage or dependants.. FFS get out there and take some risks whilst you can!