Is this a real Rode VideoMic?

No, not real - you can even see in the pics that it's not branded Rode - they are just mareketing it "cleverly".

Whether it is as good or not: no one can tell you unless they have actually tried the two in identical conditions. A Rode is unlikely to be 7x as good though (price multiple).
 
Straight away I spot the on/off on side, it's on the back of the RØDE, is on mine at least.
 
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