i wasnt aware of any of that!, ill give it a go, is the stofen no good out side either??
im quite poor with flash techniques tbh,
and as for swapping eyes thats like asking me to w--k with my left hand!!,
but ill give it a try !
thanks for the input
Okay, since we're off topic anyway...
TBH StoFen isn't much use outside. It will raise the level of the flash head a bit more, which might give slightly nicer modelling and reduce the possibility of red eye which becomes more prominent at distance when the relative angle between the flash tube and the lens is reduced. But you'll squirt a lot of wasted light into the sky, so you might run out of flash power.
In the situation illustrated above, and with a big gun, it probably doesn't make any difference whether the StoFen is on or off, or up or down. You'll often see press pros at a do, like outside Downing Street, with their StoFens pointing up. This is a kind of default position and it works well pretty much all the time.
The StoFen works best indoors; it needs a ceiling to bounce off. Most of the light goes up to the ceiling (and also the walls) which gives a lot of even, soft light over a wide area. But there's also a bit of light going forward directly to the subject, and this lifts the light on faces a lot (a problem with bounce only) and puts a sparkle in the eye

The big advantage of the StoFen is that it is a doddle to use, very small and robust in a press melee and does most things pretty well. Sometimes it will make a big difference, some times a little, but even if it does nothing at all that is rarely a problem. If you have a powerful enough gun (StoFen blasts a lot of light everywhere) just fit and forget.
You also get a very similar effect to the StoFen just by pulling out the white flash card that is fitted to the head of the Canon 580EX. I'm not sure which other guns have it, probably most, but it gives really very nice light too.
If you're interested in flash techniques, have a look at
www.abetterbouncecard.com The guy talks sense and honestly makes me laugh! His A-better-Bounce-Card is actually about as good as it gets - same basic principle as StoFen. I would say better than that strange Gary Fong tupperware thing in that it doesn't waste so much light out of the back. But the best flash diffuser I've seen is the LumiQuest Quik mentioned above. £43 is a lot for what it is, but not for what it does.
http://www.warehouseexpress.com/product/default.aspx?sku=1031217
I think it's unique in what it does, all in one attachment. This diffuser obviously has a bigger surface area than the naked flash head, which softens the light a lot. This is the main thing you want. You can also angle it so that it works perfectly in either horizontal and vertical modes. Furthermore, you can also open the bounce flaps for the combined bounce/direct effect that is so good with the other methods mentioned. Easy to fit and folds flat.