Let me start off by saying I've always been a fan of the snapshot aesthetic and don't believe The Fine Print is the the only true way. However, I was listening to the radio yesterday to hear Getty Images are offering Twitter users the opportunity to have their photos assessed by a picture editor.
The interviewer quizzed the rep on what they were looking for and it wasn't 'bugs on leaves' shots, it was 'real people' in creative situations for which Getty act as agent for a large bung. What it sounds like they're really after is access to a huge new library of images that look like advertising shots involving attractive young people doing zany things which are beyond your average art director to conceive and the client doesn't have to pay a photographer £x hundred pounds to shoot.
This comes on the back of the whole Diana erotik toy camera at five times the previous price thing, red scale film (sic) mallarky, and so on. I admire the Lomography concept for the outrageous silk purse from a dog's breakfast marketing coup it is, but the thing has the air of a cult with poster replies that are no more demanding than the thoughts in a packet of Love Hearts.
I accept we live in a cynical world but I find this stuff increasingly hard to swallow. Thanks for listening.
The interviewer quizzed the rep on what they were looking for and it wasn't 'bugs on leaves' shots, it was 'real people' in creative situations for which Getty act as agent for a large bung. What it sounds like they're really after is access to a huge new library of images that look like advertising shots involving attractive young people doing zany things which are beyond your average art director to conceive and the client doesn't have to pay a photographer £x hundred pounds to shoot.
This comes on the back of the whole Diana erotik toy camera at five times the previous price thing, red scale film (sic) mallarky, and so on. I admire the Lomography concept for the outrageous silk purse from a dog's breakfast marketing coup it is, but the thing has the air of a cult with poster replies that are no more demanding than the thoughts in a packet of Love Hearts.
I accept we live in a cynical world but I find this stuff increasingly hard to swallow. Thanks for listening.