I believe Cokin and Kood filters are measured as ND2, ND4, ND8 and so on.
ND2 would be a 1 stop reduction in light, ND4 a 2 stop, ND8 a 3 stop, and so on.
So, f/8 @ 1/200 of a second would become 1/100, 1/50, 1/25 etc.
Others are measured, I believe, at ND 0.3, 0.6, 0.9, and are worked out in much the same as Cokin and Kood.
For a silky water effect usually you want around 1/2, or even longer sometimes. I'd have a check at the beach, see what you require, and buy an ND filter from there.
Generally people use Cokin, it's around £20 for the filter holder and adaptor, and then around £10-£20 for the filters.
Kood fit in the Cokin filter holder system, and are about half the price and half the quality - perfect for a tight budget.
Lee filters or B&W are generally the dog's danglies as far as filters go, and they should be for the price. You'll find most people are more than happy with their Cokin filters, as am I. A brief review on the Kood filter can be found here:
http://www.talkphotography.co.uk/forums/showthread.php?t=119524