The Lithium Niobate filter over the Nikon sensors is somewhat difficult to scratch if you use the right tools and technique (on the MHOS Scale of Hardness table that ranges from talc at 0 to diamond at 10, Lithium Niobate is a 5, the same as Apatite, and a bit lower than Orthoclase and Quartz; Fujifilm and Kodak don't identify the material they use [nor does Nikon on the latest cameras], but it seems just as durable). Again, while it's possible to scratch the filter surface, it's also not at all easy to do if you're using the right tools and technique.
Nikon currently uses filters that have a special additional coating on them (Indium Tin Oxide, or ITO for short). This coating is there to help the filter "shed" dust more easily (it essentially blocks some of the static charge that can build up and attract the dust). As with any coating, it is possible to damage, and when you do so, the filter essentially needs to be replaced. When ITO first became known, it was perceived that an ITO-coated sensor was easier to damage with alcohol-based products than a non-ITO one. In theory, that's probably true, but in practice it doesn't appear to make any difference.