Photographing an AV shop help

wippers

wippers

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Gareth
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Not sure if this is the right forum, but here goes.

I've been asked by a friend to do some photo's in Portugal in August. He's looking to get some images of his new Audi Visual shop for a website. The shop is very contemporary in design with fancy lighting etc. I think he's looking to me for inspiration and ideas what to shoot but I'm struggling to come up with something interesting.
I think we will have a day where some "customers" are in the shop and I'll get some of the people looking at the various bits of kit but not sure what else to do. :thinking:
Has anyone had any experience of this sort of thing or any ideas. :shrug:

I'm not getting paid or anything as it's a good friend and I think he's happy to have someone to share a beer with. He's just offered to pay for flights and accomodation.

Thanks for looking. :thumbs:

Gareth
 
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Lol an Audi visual shop??

In seriousness, it is hard to be creative with such limited scope. I'd suggest maybe using a UWA tripod mounted with perhaps an ND filter for a long exposure, capturing people moving around the various items creating blurring movement around the fancy lighting and shelves/stands? And maybe some fast primes to capture some detail shots of the kit on display?
 
I've shot a few shops.

Go for variation. Front of the shop including sign is always a good one. This identifies it to customers. Get close-ups of the most significant stock - the stuff they expect to sell most - and some general interiors. May be better to get the staff than customers; getting customers to pose can be difficult, and getting them to look good for the camera even more so. A shot of the staff, smiling, under the sign can work. Have in mind that every shot has to earn its place in the series - don't repeat any. If the shop doesn't look interesting, try a couple with the camera at 45 degrees, or from floor level, or high angle.
 
Have a look here: http://www.synergyav.co.uk/

Their site has some good examples of what to shoot. Some of them are shot on location where customers have installations and some are shot inside the shop. Plenty of ideas and the right subject area.
 
Cheers for the ideas guys. Yes it's an Audio Visual shop and not a German car manufacturer.:bonk:
I have a B&W 10 stopper so might give that a try and see how it comes out. Unfortunately I no longer have an UWA so will have to make do with 24mm, which in FF should be ok I think.
I agree that perhaps using the staff as "customers" will give me a bit more control over what's happening - thanks. :thumbs:

Gareth
 
Don't forget that with a 10 stopper, you won't really have to worry about the customers as they'll just look like ghosts! I think it would be quite a pleasing effect.
 
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