Interesting thoughts. I'll have to take it off and compare images when the sun isn't at 90 degrees. Thanks for your replies guys. Incidentally, if you're anywhere near London there's a free travel photography exhibition:RGS (with IBG) in Kensington, London, until 17 August 2014. Admission Free.
You can see in the viewfinder what happens as you rotate the polariser. I tend to leave mine on the lens and take it off when I don't want it.
Another - arguably easier - way of working out at what angle it will be most effective is to look for your shadow. Max effectiveness will be at 90 degrees to your shadow.
With a wide/ultra-wide lens you do tend to get uneven polarisation in the sky. It is now possible to remove this reasonably easily - in Lightroom at least. See this post
http://wp.me/p2BFlt-9w
Such is my level of expertise - I think I've got a Hoya UV filter confused with a polarising filter. Very interesting comments and I must look into this further with a view to examine HD grad filters also. Thanks again.
Thanks. I thought the filter that I have protects the expensive lens and didn't affect the IQ too much - but I have yet another area to experiment with...