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Official press release:
The Impossible Project inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
More info from Moleskine Blog:
* The Summit Global Group managing director Mr. Giovanni Tomaselli lives in Hong Kong, that's why this press conference is done in Hong Kong.
* iZone Kids camera will be relaunched, due to its previous popularity, along side with films supplied by FujiFilm.
* Florian Kaps from the Impossible Project said there will be two kinds of black and white instant film to be released in 2010. Color film will be released near summer 2010. Both will be in the same 600 format.
* Both Giovanni and Florian said Spectra film will be relaunched in addition to pack films.
* Polaroid One and One Step cameras will be relaunched in mid 2010.
* Wing Shya (Polaroid fanatic, photographer and director), Maurizio Galimberti (famous Italian photographer) and Florian Kaps (the impossible project) were invited to the event.
* Wing Shya will be the key photographer for marketing in Hong Kong.
* Pogo is the printer, Pogo 2 is the printer with camera. Both already launched some time ago (not yet in Hong Kong though). Pogo 3 will be able to do 3x4" prints.
!!!
The Impossible Project inspires Polaroid to re-launch Instant Cameras
We are pleased to herewith announce a history making cooperation between Polaroid and The Impossible Project:
As we have created quite some buzz about Analog Instant Photography over the past 12 months, the Polaroid licensee - The Summit Global Group - now can't resist any longer and announced at a press conference on October 13th in Hongkong that they will re-launch some of the most famous Polaroid Instant Cameras.
Therefore they are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010.
The Impossible Project is proud and excited that its ambitions and all the relentless work that has already been invested are now becoming the foundation for Polaroid's comeback as a producer of Instant Cameras.
Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
More info from Moleskine Blog:
* The Summit Global Group managing director Mr. Giovanni Tomaselli lives in Hong Kong, that's why this press conference is done in Hong Kong.
* iZone Kids camera will be relaunched, due to its previous popularity, along side with films supplied by FujiFilm.
* Florian Kaps from the Impossible Project said there will be two kinds of black and white instant film to be released in 2010. Color film will be released near summer 2010. Both will be in the same 600 format.
* Both Giovanni and Florian said Spectra film will be relaunched in addition to pack films.
* Polaroid One and One Step cameras will be relaunched in mid 2010.
* Wing Shya (Polaroid fanatic, photographer and director), Maurizio Galimberti (famous Italian photographer) and Florian Kaps (the impossible project) were invited to the event.
* Wing Shya will be the key photographer for marketing in Hong Kong.
* Pogo is the printer, Pogo 2 is the printer with camera. Both already launched some time ago (not yet in Hong Kong though). Pogo 3 will be able to do 3x4" prints.
!!!