That's because it's right
What that article doesn't point out though is that what
really matters is light placement...
Some people may feel that I don't value new technology, that isn't true, but what I value more is knowledge.
My eldest son has had a bad car accident - no injuries, but very bad for the car, and the reason why there were no injuries is that the technology in his top of the range Tesla saw the lorry coming at him, checked all the cameras, braked hard and steered his car, and did this at incredible speed. The funny thing is that an eye witness complimented him on his incredible reaction time when in fact the car did everything, far faster than any human could have done. It not only made quick decisions but also made the right decisions - now that's the kind of technology that is really useful, and our clever flashes and clever remote controls serve only to make photography easier, not better.
Another example is that I had a fairly minor accident a couple of months ago, my wellie boots slipped on some stone steps on our farm, I went down hard, with my back striking an edge, and I broke a few ribs. It was raining, and after a while I was wet through and very cold but the only technology I had, my mobile phone, had no signal. I knew that it might be a very long time before anyone noticed that I was missing, maybe too long, so I managed to get up and get myself indoors eventually. That prompted me to investigate other technology, and we now have 2 way radios on the farm, they work brilliantly with a range of at least 3.5 miles in all weather conditions, and they are the nearest thing possible to a complete emergency solution - and yet they only cost a measly £25 each! OK, they don't have all of the features that the most expensive ones do, and they aren't waterproof, but if someone ever has an accident in the future (which is very possible with animals) then they will provide the best possible chance of survival. There's no need, for this purpose, in spending 10 times as much for something that may or may not have a slight edge, just as there is no need, for most photographers, to spend 10 times as much on equipment, in the faint hope that it will, in some way, be slightly better.
In my view, much of the "must have" new technology in photography is mainly smoke and mirrors - nice to have, and it allows people to rationalise spending large amounts of money, but there's a massive difference between justifying expenditure and rationalising it...