What drives the reduction in brightness with studio lights is the fact that when you double the distance, generally speaking the area of the light pool projected is quadrupled. Or at least is does normally, but that is clearly not quite the case with a softbox
What may be more significant is the internal design of the softbox, which has a degree of parabolic curve about it. In other words, the light is at least partially concentrated and 'projected'.
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This makes more sense to me than simply saying a softbox is bigger and therefore the point light source theory doesn't apply.