This looks interesting....................

Hmm, nice idea, stops dust.

Hmm, bad idea,
what sensor size? Probably be small, hence low DOF
what quality optics. People slate sometimes EF-S as being the 'cheap' option. If the sensor is small, then you only need good optics for a small area. What is the QC going to be like?
How much? Each time you buy a lens, you are basically buying the important part of the body again.
Only two lenses? Seems to be a little low for starting a system and getting a foothold.
Might as well have two compacts in your pocket.
 
What happens a year or so down the line when Ricoh bin the idea as a failure and you've invested in all these lenses that can't be used on anything else, not even with an adapter?
 
i can't see it selling, but it'd be nice if canon/nikon etc integrated the idea of not having your sensor exposed when you change lens, somehow....
 
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