Sorry for the potential numpty question :bonk: but what is the desire to attract more traffic to ones site, other than getting potential customers?
Does it increase your ranking in Google or something?
Plus, more exposure, whilst the customer's on your site, they're not on competitors sites, more traffic could give you a small boost in the serps, more chance of being linked to by others
+1 for what Matt said.
The more people who look at your site, the more potential of people linking to it which will increase your search engine results, making you more visible to potential customers.
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