The point depends on who is the importer. For majority of these grey sellers the buyer is the importer and it’s down to the buyer to declare it to customs & exercise and to pay any applicable import duties. The sellers aren’t liable even though they often say they will assist in clearing customs and pay the import duties if they occur. That often means they put something else down, often lower value, on the import declaration, and pay the odd one that may be caught. HM customs & exercise can’t check every parcel so don’t spot these so most get through. HDEW are the oddity in that they will give you a VAT receipt if you ask for one but still have you down as the importer on their website. No one knows how HDEW have done it for years but the fact they have stopped selling certain brands probably means something chsnged and they can’t do it any more for specific brands.
It’s not a police matter it’s a HM customs & exercise matter. The easiest way would be purchase it and declare it to them then see what they say. If there are not duties applicable then they would say nothing to pay. If there are they would give you a bill. Don’t think just because you bought on a website you don’t have any responsibilities because it’s often the buyers responsibility and not the sellers. This explains it quite well:
https://www.moneywise.co.uk/bills/s...ectronics-grey-market-dos-donts-it-even-legal
pretty simple really, Serial numbers.
To be honest I don’t care two hoots if people purchase grey imports or not. What does bug me when people give incorrect information on TP about it and class it as fact. You can do what you want but at least be fully aware of what you’re doing and the potential implications.