Because they're sophisticated pieces of equipment that communicate with the camera and provide accurate light levels automatically.
Wake up and smell the coffee.
Wake up and smell the coffee.
Wake up and smell the coffee.
mmmm...coffee...
Not really what was asked for though, was it...lol
To the OP:
if you even glance at the latest specs of units from Nikon and Canon, you'll realise that far from 'just flashing' - as cheaper 3rd party units still do - the newer stuff is capable of lighting quite complicated subjects with a degree of control that was undreamt of even ten years ago.
Using up to 20 seperate units all with varying amounts of output and all controlled seamlessly by the camera, takes a bit of wizardry and that capability costs.
I'm a mean, stingy [PLEASE DON'T TRY TO BYPASS THE SWEAR FILTER], but still thought nothing of dropping £300 per unit on half a dozen flash-units that I seldom use if truth be told...
For the rare times they do come out of the bag, I need to know that the only limiting factor is my own abilities or lack thereof...
FWIW I think the camera branded guns are very expensive. Sure they are full of amazing cleverness, but a Canon 580EXII for £300 does pretty much the same as the pop-up that's built in to the 7D and 60D more or less for free, master control functions an' all. Yes, loads more power and swivelling everywhere, but you can get that for £50.
I think there's quite a lot of charging what they can get away with. And I've got four of them!![]()
FWIW I think the camera branded guns are very expensive. Sure they are full of amazing cleverness, but a Canon 580EXII for £300 does pretty much the same as the pop-up that's built in to the 7D and 60D more or less for free, master control functions an' all. Yes, loads more power and swivelling everywhere, but you can get that for £50.
I think there's quite a lot of charging what they can get away with. And I've got four of them!![]()
Funny enough I was thinking the same myself yesterday while flicking through a catalogue. These days you can buy a PC or a secondhand car for the price of one.
Power and Swivelling are a huge plus for flash users.
The 580 II is the only flash were the AF Assist Beam covers all focus points in EOS cameras up to the 45 AF points on a 1D
I don't think a 7D pop-up can do strobotic flash, with the user being able to adjust the number and speed of the strobe flashing.
Nor can you add a power pack to a 7D to increase the number of flashes and reduce the recycling time.
I doubt for the £50 flash you'll get full e-TTL nor the power adjustablity of a 580
These are very sophisticated bit of equipment, but if you need or would use all the features provided is a personal choice.
FWIW I think the camera branded guns are very expensive. Sure they are full of amazing cleverness, but a Canon 580EXII for £300 does pretty much the same as the pop-up that's built in to the 7D and 60D more or less for free, master control functions an' all. Yes, loads more power and swivelling everywhere, but you can get that for £50.
you must be a great tog then, as my pics with built in flash and sb900 are far from being the same.
Surely it wont cost the big boys that much?Don't underestimate the production costs. For example, the big capacitor is going to cost between £50 and £80.
Surely it wont cost the big boys that much?

and using cheaper parts and labour.If you think flashguns are expensive, look at some other hobbies and they'll look quite cheap.
My other hobby is fly fishing, often fly rods from the big brands can cost upwards of £500 for a 9ft stick of carbon, some metal rings, a wood or metal insert reel seat and a cork handle. In reality, they cost about £50-75 to produce and ship from the far east. Compare that to between £200-300 for a flashgun that is seemingly more 'high-tech'.
Doesn't look so expensive now does it?
Right I am out to my shed tonight and knocking up a few rods for ebay :bonk:
