I have to agree with chaz (and i agree with you about fear of doing it wrong) but i didnt find it a particularly helpful guide. I'm not a total novice (had a camera for 6 months) so i understood what you were saying, but i would not have done 6 months ago. Thinking about ISO for ebay photo's ? ISO is an extremely creative tool and while i can see where your coming from, it may mislead beginners a bit. Still life images could easily be under the aperture setting heading rather than saying ISO is the most important thing to think about, so i think you need to explain these better rather than just having 3 lists.
'i am taking high quality photos of a mobile phone for a magazine' This is'nt aimed at beginners really !
The flow charts are way too 'school like' and also contain spelling errors and broken words, the cartoons about focusing and recomposing dont explain the technique well enough, unless you already understand the principle.
I would feel a mean going through all the things i feel could be better (sorry, just being truthful) so i'll try to summerise the overall impression i get. The continuity of visual diagrams and prose change throughout so it feels 'messy' as though its been cobbled together. I dont think the quality of written explanations is good enough to give confidence to a beginner and at the same time i think you've relied on diagrams to explain important details that need clearer writing.
I think it's great that you've taken so much time to put this together, but it doesnt come across as being very helpful to your targeted readers.
I would not write this reply if i wasnt trying to be helpful because ive had similar problems writing brouchures for my business. To me it makes perfect sense but then i've been advised by friends that it is not that clear and when ilook back months later i realise how pants my explanations were. I'm glad my friends told me, because i may have given off the wrong impression.
Thanks for taking the time to comment. To be honest it was cobbled together. My girlfriend didn't have a clue about photography but wanted to take nice pictures of landscapes in the lake district, and I had 2 days to write it.
I gave it to her, she read through it and said it was very helpful. Another friend of mine who wants to get into photography also said it was helpful.
As far as the flowchart goes, stupid me for not checking but the pdf conversion must have confused it slightly.
As far as the examples of subject matter where aperture, shutter speed or ISO are of the greater importance, I did note that this is not the extent of them and that they do vary.
You say you're not a total novice and that you wouldn't have understood it 6 months ago? I don't know how someone can say that...
I've given it to 2 total beginners and both have said that they found it extremely useful and that is more valuable to me than someone who understands all the principals that I'm writing about.
However, as far as the, as you put it, 'continuity of prose v diagrams' goes, no doubt it could be improved upon as it was a total rush job that I thought I might as well share with other people.
Sorry if that came across defensive, it wasn't meant to be, just explaining my thought train. Genuinely thanks for commenting.