AI Slop, Advertising and Visual Literacy

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benc98

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I was a bit surprised to be served an Ad on Threads yesterday, the image was textbook AI Slop and advertising a series of crime novels available to purchase on Amazon.
I saw another chart somewhere that showed the increase in books on Amazon since AI has taken off - I'm not saying the book I saw advertised was written by AI, but I made the connection and wouldn't buy it.

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And then on Facebook I see a pub near me advertising their Sunday lunch menu, the image showing four dinners with different roast meats - again what I recognise as a very typical AI image. A commenter on the post asked if the photos were fake, and poster responded no and said they had been busy in the kitchen. The photos looked too perfect, shared the same composition and that saturated AI look.


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I spent no more than 3 minutes making my versions and look no worse than what I was served

I've also noticed lots of AI generated ads for Events on social media - https://copilot.microsoft.com/shares/fPXu6U3v1RyBsHMP22RM5

While it's great that AI has democratised graphic design, as a consumer I feel these adverts are a massive turn off for me (connotes inauthenticity, fake, etc..) and I feel less likely to visit the pub, buy the book or visit the event. I wonder if other people are subsequently put off by the services and products being advertised, consciously and subconsciously by people are are less visual literate? Wonder if people will begin to push back against it or just accept it.. toughts?
 
Look out for humans deliberately introducing 'flaws' into their work to differentiate it.
 
benc98 said:
While it's great that AI has democratised graphic design, as a consumer I feel these adverts are a massive turn off for me (connotes inauthenticity, fake, etc..) and I feel less likely to visit the pub, buy the book or visit the event. I wonder if other people are subsequently put off by the services and products being advertised, consciously and subconsciously by people are are less visual literate? Wonder if people will begin to push back against it or just accept it.. thoughts?
Click to expand...

I don't know if I've been deterred exactly, but I just tend to ignore them. I suppose it's the nature of AI that it's evolved to almost a common look, and it makes it very easy to spot. It is uniquely bland, in my experience.
 
It instantly puts me off, it's unauthentic and makes me wonder what other corners they cut as a business.

That generic AI font really irks me as well.
 
benc98 said:
I was a bit surprised to be served an Ad on Threads yesterday, the image was textbook AI Slop and advertising a series of crime novels available to purchase on Amazon.
I saw another chart somewhere that showed the increase in books on Amazon since AI has taken off - I'm not saying the book I saw advertised was written by AI, but I made the connection and wouldn't buy it.

copilot.microsoft.com

Your poster is ready now — gritty, moody, very British, and absolutely in the spirit of a DCI Parker series launch....

Shared via Copilot
copilot.microsoft.com copilot.microsoft.com

And then on Facebook I see a pub near me advertising their Sunday lunch menu, the image showing four dinners with different roast meats - again what I recognise as a very typical AI image. A commenter on the post asked if the photos were fake, and poster responded no and said they had been busy in the kitchen. The photos looked too perfect, shared the same composition and that saturated AI look.


copilot.microsoft.com

Your image is ready now — a warm, cosy, traditional Sunday Roast poster for **The New Inn**, featuring all four roasts, Yorkshire puds, gravy, veg, puddings,...

Shared via Copilot
copilot.microsoft.com copilot.microsoft.com

I spent no more than 3 minutes making my versions and look no worse than what I was served

I've also noticed lots of AI generated ads for Events on social media - https://copilot.microsoft.com/shares/fPXu6U3v1RyBsHMP22RM5

While it's great that AI has democratised graphic design, as a consumer I feel these adverts are a massive turn off for me (connotes inauthenticity, fake, etc..) and I feel less likely to visit the pub, buy the book or visit the event. I wonder if other people are subsequently put off by the services and products being advertised, consciously and subconsciously by people who are less visual literate? Wonder if people will begin to push back against it or just accept it.. toughts?
Click to expand...
People "are" pushing back against it and It's been discussed a few times before.

There is increasing evidence that people are very good at recognising AI slop, and are put off buying the product because they see a seller using AI images as "untrustworthy".

High-end commercial photographers are busier than they have ever been. Scott Choucino (https://scottchoucino.com/) has commented that he and others in the industry have never been busier as clients want to distance themselves from AI-generated photographs. He also mentions that while there have always been some commercial photographers who never switched to digital, the level of interest in having advertising campaigns shot on film is showing a resurgence, just to make it more obvious that the pictures haven't been generated by AI.

For me, I think AI is probably the most dangerous thing human beings have ever invented, and as the already rich and powerful are going to get even richer and more powerful on the back of AI, I fear it's unstoppable.
 
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