Bikini's Babes and buying at Focus

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I know there have been a few threads this week about the "larger lens carrying male" present at Focus and some of the behaviours of those lugging kit around so I thought I might "Shed some light" on the buying behavior of our lens carrying brethren.

http://www.neurosciencemarketing.com/blog/articles/bikinis-babes-and-buying.htm

I'm always interested in the psychology of selling and I like to know where people are trying to push buttons. I do still find it fascinating that it was very much a male phenomenon last week to be carting round big white lenses. I'd love to see a psychologist have a bash at that one ;)
 
BouncyMelons said:
I know there have been a few threads this week about the "larger lens carrying male" present at Focus and some of the behaviours of those lugging kit around so I thought I might "Shed some light" on the buying behavior of our lens carrying brethren.

http://www.neurosciencemarketing.com/blog/articles/bikinis-babes-and-buying.htm

I'm always interested in the psychology of selling and I like to know where people are trying to push buttons. I do still find it fascinating that it was very much a male phenomenon last week to be carting round big white lenses. I'd love to see a psychologist have a bash at that one ;)
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I don't think you need to be a pyschologist
:D
 
I'd love to know how much the various groups actually spent though Hugh. :)

I was with a colleague who went with a budget of £10K for new gear but he was wandering around in trainers, jeans and a T shirt and not even a compact :) None of the traders at Focus managed to get that money off him and he placed an order online when he got home. So it was a bad show that the trade failed to get that money off him.

I love the psychology of selling :)
 
Did people really take loads of gear just to walk round an exhibition hall?

Why?

Must remind my missus to take the food mixer when she goes to the good food show
 
Edit DD you got it in first damn you.

lol ...lets not mention women’s pretty shoe collections then. how the heck does that work and what is the real agenda? ...if you could sell pretty shoes to women could you sell huge lenses to men? ....


Hmm, I have a very pretty motorbike but only two pairs of shoes ... :thinking: :D

I find best bit about selling is spotting the close ....that moment of realization during the sell ...ooohahh. got them!! “Yes they look gorgeous on you, how would you like to pay for that madam”
 
lol, I hate shoes but I like boots :)

But if I go to buy a pair of boots I don't walk about with a box full of boots under my arm. ;)
 
Hilary Briss said:
I find it amazing myself why anyone would want to carry a camera around a trade show. I mean what's the point of even having a compact around a show, nevermind a slr with a big lens. I saw one guy with a 7D & a 70-200 with a flash gun as well. What's going on in there minds, I find it very sad. Why does photography bring out the geek in some people.
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Actually, had I gone, I may well have taken a compact this time - why?

Well in previous years there have been some gadgets I thought were worth another look later, and some stands where I thought their product may be useful to investigate later too - but I hate carrying around bags of crap, so I 'remember' those stands/gadgets for later... except that I don't :bonk: so a quick snap would help enormously

DD
 
The only time I've ever taken a camera and lens to Focus was to check that they fitted in a case I was considering buying. They were discreetly packed away and apart from the "fitting" never saw the light of day
 
BouncyMelons said:
I was with a colleague who went with a budget of £10K for new gear but he was wandering around in trainers, jeans and a T shirt and not even a compact :) None of the traders at Focus managed to get that money off him and he placed an order online when he got home. So it was a bad show that the trade failed to get that money off him.

I love the psychology of selling :)
Click to expand...

:lol: I went to the show hot to buy a new head for my tripod - the plastic was nearly melting in my pocket, but a (admittedly very young) salesman totally missed my buying signals and I walked away empty handed. But I've looked at the head I was interested in and shall spend my £150+ elsewhere. The reason he missed the buying signals - I'm a grey-haired old biddy, well past my 'sell by' date. :D

On the other hand the very polite (and also very young) salesman on the Jacobs stand had no trouble selling me a 24-70mm and a top of the range filter. :) But perhaps he was too busy to notice I wasn't a bloke toting a long white lens. :lol:

Jean
 
My slant on this topic is: I believe that a lot of blokes think that if they walk round camera-less, folks will think that they might be first time buyers who ONLY own a compact or maybe not even that.

They like folks to think they are there because they are in the know and not numpties so they take all their gear just to prove it. :D
 
Janice said:
My slant on this topic is: I believe that a lot of blokes think that if they walk round camera-less, folks will think that they might be first time buyers who ONLY own a compact or maybe not even that.

They like folks to think they are there because they are in the know and not numpties so they take all their gear just to prove it. :D
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There's some sense in that Janice - sort of telling the seller you are worth their time, or maybe that you're just a botty-hole :lol:

I find going 'naked' and giving no clues actually helps in much of the shopping I do as I don't get pestered. For instance, in my 'business suit' days I never owned a suit that cost less than £500 and sales-people in good shops can see that when you enter theirs, hence they never leave you alone; whereas going in worn tracky bottoms, t-shirt & trainers means you actually have to ask them to help - much nicer way to shop for me when you actually need their help :)

DD
 
Not THAT Focus Mike.

Although, come to think of it, not a bad way to sell expensive bathrooms :)
 
It's interesting to read up on the automotive industry who famously used to use bikini clad models to showcase their new cars. Now they use women in suits because they recognise that a good proportion of the decision makers when it comes to actually purchasing are female.

Like Jean I have walked away from purchases in the past because of ignorant sales staff. The worst was a garage who managed to ignore me for an hour, such a pity I took the £20K budget elsewhere :)
 
Who are you kidding Ian,.................you were licking it ;)

Hope you enjoy it :)
 
BouncyMelons said:
I was with a colleague who went with a budget of £10K for new gear but he was wandering around in trainers, jeans and a T shirt and not even a compact :) None of the traders at Focus managed to get that money off him
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That's because your bouncy melons were too covered up
 
BouncyMelons said:
lol, I hate shoes but I like boots :)

But if I go to buy a pair of boots I don't walk about with a box full of boots under my arm. ;)
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parkmoy said:
No but you take your feet.....:gag:
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Exactly ;)

I went on one day, camera-less, saw few things I'd like to try. Went back two days later with a camera to try them.

They were all items that I cannot even see at a local camera shop, let alone try out and talk to somebody knowledgeable about. Eg, Acratech ball head, very disappointing for almost £400. Lee ten-stops ND - very good. LightCraft Fader ND - very good. ThinkTank Retrospective bags - want one :D

In addition, various gimbal heads, all sorts of studio lighting, every tripod under the sun etc etc. All stuff you have no hope of seeing in any local shop.

IMHO there is an opportunity to do a few regional shows along the lines of 'try before you buy'. With the death of high street retail and growth of buying blind off the internet, I think they'd get a few eager punters these days.
 
BouncyMelons said:
Like Jean I have walked away from purchases in the past because of ignorant sales staff. The worst was a garage who managed to ignore me for an hour, such a pity I took the £20K budget elsewhere :)
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This always amuses me. Mainly because I suffer from it quite a lot myself. Especially when buying a car or a motorbike. I guess it's because I'm young and therefore skint. :lol:
 
If you are going to try lenses or, like Richard, a tripod mount then of course it makes sense to take your camera. But take it in a bag and try it out with whatever equipment you like to try. That's entirely sensible..........................unlike walking about for up to 8 hours with a pro spec body (or a gripped one) with a whopping great white lens on it!
 
BouncyMelons said:
If you are going to try lenses or, like Richard, a tripod mount then of course it makes sense to take your camera. But take it in a bag and try it out with whatever equipment you like to try. That's entirely sensible..........................unlike walking about for up to 8 hours with a pro spec body (or a gripped one) with a whopping great white lens on it!
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I think the new age term is E-penis lol some have one some need to make up for lack of one lol.

I went to a motorbike show think it was last year and there was a distinct lake of bikini babes, not saying there was none but very few, alot of people had helmits though [like you can ride your bike in the show] was the NEC in brum bike show.
 
Hilary Briss said:
I find it amazing myself why anyone would want to carry a camera around a trade show. I mean what's the point of even having a compact around a show, nevermind a slr with a big lens. I saw one guy with a 7D & a 70-200 with a flash gun as well. What's going on in there minds, I find it very sad. Why does photography bring out the geek in some people.
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There are photographers that go out on a trip without taking any gear, I expect they miss a lot of good shot. I also think lots of people leave thousands of pounds of equipment in the boot of a car, I should imagine some regret it.
 
The art of selling is a favourite subject.

The most important part of selling is nothing to do with selling or the gift of the gab. It is about listening and 'providing a solution to a customers problem'. Simple as that really.

As to exhibitions and sales staff, it never ceases to amaze me that some stand there with their arms crossed which basically says, 'you're not getting on my stand, so buxxer off'!



Back to the old, why did you take a camera to Focus again! I get fed up explaining this one.

Because I wanted to take pictures of models.

No I did not get the chance because no situation was suitable.

No I don't have a pen1s fixation.

No I had no one to impress.

No I don't take pictures of models for a living.

No my Wife does not have a problem with this.

No I did not bang into anyone.

Yes, I have taken pictures in the past of models

Yes I am proud of them

Yes I have entered one into a competition


So not sure why this thread is going down the same route as the others. I wonder if it ocurred to anyone that there are people who take their cameras with them almost everywhere because

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.
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Wait for it!
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They want to take pictures. Blxxdy amazing that isn't it!
Happy days.

Regards

Chris
 
Hilary Briss said:
I find it amazing myself why anyone would want to carry a camera around a trade show. I mean what's the point of even having a compact around a show, nevermind a slr with a big lens. I saw one guy with a 7D & a 70-200 with a flash gun as well. What's going on in there minds, I find it very sad. Why does photography bring out the geek in some people.
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Im with G2EWS/Chris on this one.
If someone wants to take a camera with them,to whatever event,then its personal choice and no one should be criticising that.
Its very much like taking pictures in public places - again personal choice to go wherever and take pictures of whatever pleases them.
If I want to take my camera to a particular event,then I choose to do so.
Who has the right or authority to criticise what an individual does.
If people want to look into the 'hidden' meaning of taking a camera to a photographic trade show,then by all means do,but dont criticise those who exercise their personal choice.:bang:

Have a great day
 
BouncyMelons said:
Like Jean I have walked away from purchases in the past because of ignorant sales staff. The worst was a garage who managed to ignore me for an hour, such a pity I took the £20K budget elsewhere :)
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That's happened to me though, I went to buy a 22k Navara (financed by my company at the time), they treated me as though because I was young, I couldn't possibly afford such a car.

Amused me when I took it in for a little warranty job a week after, having bought it from somewhere else :D

I didn't take a camera to Focus, I did take one last year, but only took one body with the nifty 50 on, just in case. Didn't bother this year, since it stayed in the bag!
 
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