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- Name
- Dave
- Edit My Images
- Yes
I currently have two main offerings for my wedding photography, images on disc and an album, which the couple select and purchase after the wedding.
The couples when I first meet them all fall in love with the album, but when it comes to making a purchase further down the line, it is almost always for a disc of images and no album.
One of the reasons for this I believe is that there is quite a price gap between a disc and the album, so the couple find it difficult to justify the jump in expenditure.
The album I offer is a very nicely put together lay flat story book style album (think graphi but better quality imo), so a more "budget" option to fill the gap I am hoping will tease couples into looking at albums, and then the smaller gap in price from the budget to the current album I offer will be percieved as just another small step for a much nicer product.
In a similar vein, but possibly less important, a super high end album which is much more expensive than my current offering could also help.
The thought I am trying to put in customers mind is "that middle album is a bit more expensive than the cheap option, but it's much nicer, but it's nowhere near as expensive as the top one, so lets get it!"
So with that in mind, can anyone reccomend a budget album, costs somewhere in the region of £100?
And secondly, what is the créme de la créme of albums right now?
The couples when I first meet them all fall in love with the album, but when it comes to making a purchase further down the line, it is almost always for a disc of images and no album.
One of the reasons for this I believe is that there is quite a price gap between a disc and the album, so the couple find it difficult to justify the jump in expenditure.
The album I offer is a very nicely put together lay flat story book style album (think graphi but better quality imo), so a more "budget" option to fill the gap I am hoping will tease couples into looking at albums, and then the smaller gap in price from the budget to the current album I offer will be percieved as just another small step for a much nicer product.
In a similar vein, but possibly less important, a super high end album which is much more expensive than my current offering could also help.
The thought I am trying to put in customers mind is "that middle album is a bit more expensive than the cheap option, but it's much nicer, but it's nowhere near as expensive as the top one, so lets get it!"
So with that in mind, can anyone reccomend a budget album, costs somewhere in the region of £100?
And secondly, what is the créme de la créme of albums right now?