Still, i'm finding it hard to see real reasons why so many people just upgrade for the hell of it. Is it just that everyone has got too much bloody money burning a hole in their pocket?
I think people just like to be the one down the camera club with the latest gear.
The way I see it, an upgrade shouldn't be to spend a thousand pounds on a camera pretty much identical to your current camera with a few new features introduced, especially if those features are already placed in a model in the series below the one you already own.
So say you're new to the DSLR market and choose Canon, what do you do?
You buy a XXXD series camera. The only upgrade owners of XXXD series cameras should be looking at would be to either a 7D or a 5D. Simply because the XXD series no longer offers a serious batch of new features people want.
But, now supposing you've bought a 500D or even the new 550D, then where do you go? It's gotta be a 5D MKII.
There's nothing in between like there was before they started cramming fad features into cameras. Who cares if it's got 18mp, is it any good and are the pictures any better than its predecessor?
We had a debate about why 40D owners wasted their money on the 50D. It's the same sketch with this 60D. People banging on and on about this 'upgrade ladder'..... I'm sure the ones who buy every new body as soon as it comes out are the same people whining about the quality of their pictures, convinced the latest all singing all dancing bodies somehow magically make them take better photos.