I usually does. It also usually means that they've figured out a way to get paid for ther work, enter into contracts which benefit them and have processes in place to deal with copyright infringers and contract deviators.
What annoys a lot of professional photographer i.e. those who do it for a living, is the weekend warrior with decent kit and a half decent eye, leaving work on a friday with the bills paid and trashing a market by agreeing to do the work for free, a credit, for access etc.
Then they go back to work on Monday oblivious of the damage they've done.
If a photographer is good enough to get the gig and the pics are good enough to use, great, but that photographer should charge the going rate out of respect for other photographers.
cue muppetry: