I think you're very misguided on this subject and also how to create a brand a fan base as a business.
Feel free to disagree, makes no difference to me as I can't take you seriously when IMO you are clueless.
I don't mean that in an offensive way and I apologise if it comes across that way, i just don't believe you understand what is involved in brand and image recognition for companies to be successful
You're missing the point, which is if there's money to be made, a successful entrepreneur will find a way of making it. And you turn your back on that at your peril, as someone else will.
And FWIW, I've spent decades in business, building, marketing and extending brands, diversifying and creating new profit streams.
"Exactly, we are not to judge other peoples tastes" - of course we do, we do it all the time - as a photographer we need to have our own "style", it is an expression of our "taste" and preferences - to just follow any passing trend "because it's popular" really is denying what it is to be a good photographer.
A gourmet restaurant gets a reputation and justifies it's premium price by showing their taste and being very selective, when asked for "brahn sorce" the waiter will politely say "I'm afraid we don't have any sir, most people don't find it necessary" - if people want to cater for the sausage and chips market, that's fine too.
I'll certainly confess to being a "snob" about technically appalling shots that have been PP'd to death in an attempt to make a silk purse out of a sow's ear - to my mind, if it's a good shot, the lily does not need gilding, it should stand on it's own.......
Then you should know that brand awareness comes from delivering a product that is clearly identifiable as being x company's.
Just doing many different styles and versions will create a completely confusing and mixed bag lacking in the consistant style required for anyone's brand to be recognisable and stand out from the competition.
What you've posted is a short term quick buck, not a long standing and consistant business model
Then you should know that brand awareness comes from delivering a product that is clearly identifiable as being x company's.
Just doing many different styles and versions will create a completely confusing and mixed bag lacking in the consistant style required for anyone's brand to be recognisable and stand out from the competition.
What you've posted is a short term quick buck, not a long standing and consistant business model
Yes, I do know.
But let's assume that there is a business opportunity here. So you research it, see how it fits with your existing business, see how you can deliver it. Then either market it as a bolt-on extra service, maybe see how it goes, or spin it off as a separate entity.
Nothing wrong with making a short-term quick buck, especially if it might turn out to be more enduring than expected. And at least while you're playing the game, you're in there protecting your main business.
But conversely those who do not modify to accommodate tastes of customers a changing market, whether they have a "brand" or not, will not survive. Very few in any industry are able to dictate style to their customers. Those who can will not spend time arguing about it on forums.
I'm not saying my "taste" is better than anyone else's what I am saying is that as a photographer there's nothing wrong with having your own "style", and leaving others to slavishly follow the "trends" (copying other people's gimmicks).........
to me a photo is a piece of art created with vision and style, not some mass produced product that can have bolt ons to suit all ranges of people like a mobile phone package.
Wedding photography is now pretty mainstream, as such, not, by definition, a gimmick.
We aren't (hopefully) producing a "product" as defined by many - we can only do one wedding properly per day, so we are automatically "limited", and can afford to pander to our own market - if "everyone else" is offering hyper-naff, all the more reason to be "different"
In my opinion, wedding photography is more documentation than art. The artistry has already been created by the dress designer, hairstylist, cake decorator etc.
(I expect to be shot down for this comment!!).
Steve.
In my opinion, wedding photography is more documentation than art. The artistry has already been created by the dress designer, hairstylist, cake decorator etc.
(I expect to be shot down for this comment!!).
Steve.
I just don't see it that way mate... to me a photo is a piece of art created with vision and style, not some mass produced product that can have bolt ons to suit all ranges of people like a mobile phone package. I don't even know how you'd sell that to customers as your portfolio will dictate who comes to you with an enquiry so therefore your portfolio would have to be a real mismatch of styles in the 1st place :shrug:
I understand what you are proposing but I just think it isn't ever going to be more than some average at best mass market product without any real soul or long lasting appeal.
Maybe I'm wrong and sure money is what drives a business... the more you make the more successful you are... I just don't agree that it would work as you think or appeal in the way you do.
I'm happy to admit I might be wrong... it's certainly not how I'd go about things but maybe I'm looking at it through a purer set of glasses and not one's with big pound signs painted over the lenses obsuring my sight :shrug:
As I've said several times, PP is often grossly over-used, often as a substitute for "doing it right" in the first place - if you can't see it's been used, then it's about right -as for "I've never seen any top class wedding photographer's work, who just shoots and gives unedited files to couples. Because apart from very rare cases, an image will always be improved with PP" - Of course you "optimise" the photos you've taken, but what I'm quibbling about is when the PP takes over from the photography - the distinction was far more obvious in the days of film - you took the pictures right, then had a favourite processor who did the "optimisation" for you, usually limited to getting the colour balance and exposure right, perhaps with your preference for a "bias" (slightly warm, slightly dense please) - you just didn't "faff about" with the shots - nowadays it's very easy to do so, and sadly it is to my mind grossly over-used.
Of course it's subjective, of course it's down to "taste", I err on the side of classic and timeless photography, not software faffing, which I reckon will date like mad.
A lot yes... have a look at say Ross Harvey who posts on here (or at least did but I haven't seen him post for a while)... whilst he is very much documenting the day it's done with a real flair and creativity IMO.
I think those who can add flair and style to their wedding images will be the folk who rise above the average wedding tog. Most seem to think taking standard images and clicking a filter is the other way.
"how can I serve this market," - What cobblers - you're as good as the last wedding you did - if I produced one uber-naff result, it would forever haunt my reputation, as I said, you should not equate it with "products" (with an "s"), we aren't knocking out tins of baked beans.
I'm very against pretension, but a good wedding photographer is using his artistry and flair to present his view of your wedding, to have to resort to silly fads is a pretty sure sign of wanting to gild the lily, do it right, and it doesn't need gilding.....
As I said, there's a market for faddish stuff, but that's fine for those who are only commercially driven and are happy to bandwagon hop - I was a photographer for one reason, I loved doing it, the fact that people paid me was a bonus, to compromise that would have removed the passion that fired me...........
"Photography has moved on a log way from the days of film. It's time to accept that" - don't agree at all, digital and PP has made it "easier", but it's also made a lot of people very lazy, and they try to substitute "Photoshoppery" for good technique, and I think that there's a lot of real rubbish about masquerading as "photography"
"Lumieres"? They used photographic techniques to produce what became cinematography -nothing to do with blasphemy, something totally different - most people use on this forum because they enjoy producing "stills" - if you enjoy video making I'm sure there's fora dedicated to it........
Using Velvia film instead of Kodachrome was a form of PP - just like many other instances of new film innovations.
(Kodachrome was sharp but horribly "blue" - in Velvia the colours were more accurate but over-saturated) - prints made from them tended to be pretty contrasty
But surely that's only like playing a Les Paul rather than a Strat because the sound suited what you were doing more? Maybe I'm massively missing the point but I'm not getting that one!
You are right as the both 'process' sound differently but until the Strat came along ....... (or which ever was 1st) do you see how the latter one was a 'new' innovation and some would possible argue a 'gimmick'
Why is there a big deal?
If we're talking wedding photography, hardly anyone used Kodachrome or Velvia (which were slide films, and used for projection or publication) - the most widely used colour films for weddings 20 or so years ago were the 160asa Kodak offering, and latterly the superb Fuji Reala - the main quest being colour fidelity, fine grain, and "good temper" - from my recollection the Kodak print films were very much inferior to the Fuji offering (from which you could also take superb B&W prints) - you chose a film for it's performance, rather than for an "effect".
But surely that's only like playing a Les Paul rather than a Strat because the sound suited what you were doing more?
Don't be siily. Guitars should be hollow. These new fangled solid things are just a passing fad!
Where did this big deal thing come from? I'm just saying I don't quite agree with the view that shooting a different type of film is similar to post-processing, there's no big deal that I can see. :shrug: