Chris - I think it's down to visual perception, the depth of field of human vision decreases as the subject is brought closer to your eye. Try threading a needle and you'll notice the effect.
Paul - the effect always looks better to me when the in-focus area (either genuine or faked) contains something on a human scale, either people or a vehicle. I think the beach shot would work better if the unblurred zone was lowered to pick-up the figures on the beach. But the beach example also shows the inherent problems with faking the effect, you couldn't logically have part of the near headland in focus as well as part of the far headland and part of the far beach without having everything inbetween them in focus.