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http://www.bbc.co.uk/news/magazine-34975365
Branding for global sales can be a tricky business, as demonstrated in the above article.
"The owners of the new clothing range clearly believe they are onto a winner. It was launched with some fanfare earlier this year by Saif Ali Khan, one of India's leading Bollywood actors.
According to the Oxford English Dictionary its name means courageous and plucky. In Australia it is slang for an attractive person. Appropriate themes for a brand designed "for those people who have a flair for movement… and enthusiastically give in to the rhythm that surrounds them". People "who are free of any inhibitions of mind and body" continues Futurebrands, the company behind the new range.
But "Spunk" must surely rank as one of the worst brand names in history - at least when it comes to the British market."
Branding for global sales can be a tricky business, as demonstrated in the above article.
"The owners of the new clothing range clearly believe they are onto a winner. It was launched with some fanfare earlier this year by Saif Ali Khan, one of India's leading Bollywood actors.
According to the Oxford English Dictionary its name means courageous and plucky. In Australia it is slang for an attractive person. Appropriate themes for a brand designed "for those people who have a flair for movement… and enthusiastically give in to the rhythm that surrounds them". People "who are free of any inhibitions of mind and body" continues Futurebrands, the company behind the new range.
But "Spunk" must surely rank as one of the worst brand names in history - at least when it comes to the British market."