I'll try to answer your questions, but the starting point has to be understanding them, and then we need to speak the same language, to avoid confusion.
Let's start with your title, because LED isn't studio flash, it's a continuous light - except that our American friends confuse us by calling torches flashlights . . .
And then, before we talk about comparative power, we need to use the correct terminology, which is very different when we compare continuous lighting with flash. Let's start with your "bowens 200w studio lights". They aren't 200w (200 watts) they're 200 W/s or watt-seconds or, if we want to use the correct si unit, 200 joules. What this means is that they produce the equivalent of 200 watts of light during the very brief period of their flash* If they were actually 200 watts, that power would be measured over a period of 1 second.
Moving on to your proposed LED light, this really is in watts, so (say) a 200 watt light would produce the same amount of power as a 200 W/s flash, but you'd need an exposure time of 1 second to get the same exposure. What this means in practice is that, all other things being equal, if the flash duration of your Bowens light is, say, 1/200th second and if you set your camera shutter speed to 1/200th to get the same (limited) action-freezing capability, the flash would be 200 times more powerful than the LED light.*
* Actually, it's power consumption, not power production or delivery, but I'm just simplifying things.
But, the power comparison above applies to filament bulbs, not to LED lights, which are more efficient than filament lamps. LED lights vary in efficiency but are usually accepted to be somewhere around 5 - 10 times as efficient as filament lamps, and the cheaper ones tend to be somewhere nearer to 5 times greater efficiency.
so, if we assume an efficiency factor of x5, a 40 watt LED lamp should be about as efficient as a 200 watt filament continuous light and produce about the same power as that 200-watt filament light and the same power as your Bowens 200 W/s flash
provided that you set your shutter speed to 1 second.
If you only want to use your LED light for still life photography and have a good tripod, then a one-second exposure could be viable, but of course if you're going to use it for photographing people, animals etc and want to use a shutter speed of 1/200th to freeze most movement, then your LED will need to be 200 times more powerful, at 8,000 watts, which obviously isn't practicable. There are workarounds of course - very high ISO, quite slow shutter speeds, fairly large lens apertures but, all things being equal, the flash will be roughly 200 times more powerful.
I'm not sure what you mean by "do they have optical flash built in" because they don't flash, But, there is now a combined LED and flash, I haven't tried it or even looked at it, but I'm guessing that it's both types of light combined into a single body.
https://www.lencarta.com/godox-fv200-200w-high-speed-sync-flash-continuous-led-light.
Hope this makes sense.
Edit: Crossed with Owen, who has explained it perfectly